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IBM's SVP of Marketing and Comms: "AI is not just a tool; it's how marketing works"
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IBM's SVP of Marketing and Comms: "AI is not just a tool; it's how marketing works"
This is not just another article about artificial intelligence (AI) adding to the cacophony of noisy opinions. This is an interview that reframes the conversation that marketers must have around orchestrating a fundamental shift. For much of the past two years, marketers treated AI like a new instrument in the orchestra: useful, exciting and occasionally […] The post IBM’s SVP of Marketing and Comms: “AI is not just a tool; it’s how marketing wo…
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