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IAB’s Caroline Giegerich: Over-Labeling AI Use Could Create Consumer ‘Fatigue’ – Beet.TV
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IAB’s Caroline Giegerich: Over-Labeling AI Use Could Create Consumer ‘Fatigue’ – Beet.TV
PALM SPRINGS, CALIF. — Excessive artificial intelligence disclosure labeling could be too much of a well-intentioned thing. Aside from stoking consumer burnout on one hand, the impact could potentially harm advertisers by highlighting AI usage that splits audience perceptions between creativity and inauthenticity. “The risk of transparency is if you over label everything, consumers will just tune out and have a particular amount of fatigue,” Ca…
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