Urban Outfitters Embraces Campus Life in First CTV Commercial

Urban Outfitters embraces campus life in first CTV commercial

The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continuous to set its sights on Gen Z.

‘I bend my social media to what I do in real life’ | Student influencers bring personal brands to campus

No matter how much the internet evolves, one of its byproducts has remained consistent: The popularity of social media.

HBCU Marching Band featured in Urban Outfitters’ commercial

Grambling State University’s World Famed Tiger Marching Band is taking its century-old HBCU brand to another national stage, this time as part of Urban Outfitters’ first dedicated Back-to-Campus commercial. Six Grambling State students appear in “All Together Now,” a national campaign released Aug. 11 featuring 76 college students from more than 10 universities. Grambling State is the only HBCU represented in the campaign, putting the World Fame…