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Hydratis Plays the Franchise Card with Buzzman
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Hydratis, pioneer of the hydration pellets in France, returns with a campaign signed Buzzman and orchestrated in media by Tyers. Since June 23, the brand invests television and video on demand, before extending its message in national display and pharmacy, everywhere in France. The hook is clear and straightforward: "Hydratis hydrates plusssss." No shirobolic promises, just a product that does what it announces. In a world where brands often com…
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