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Human-First Health Creativity: Alessandra Gomes on Emotional Impact and Latin American Influence at Cannes Lions 2025
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Human-First Health Creativity: Alessandra Gomes on Emotional Impact and Latin American Influence at Cannes Lions 2025
June, 2025 — Alessandra Gomes, Executive Creative Director at McCann Health Brazil, and jury member of the Cannes Lions Health & Wellness 2025, offers a powerful perspective on how creativity in the health space is evolving to connect with audiences on a deeper level. “This year, the creative trend that stood out most was the ability to make people feel seen, heard, and cared for—especially in the most vulnerable moments,” Gomes shared. “We saw …
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