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HubSpot Breakthrough: First Ever CRM to Power ChatGPT With Customer Data Analysis
- On June 10, 2025, HubSpot launched a deep research connector integrating its CRM with ChatGPT to enhance customer data analysis.
- This launch follows HubSpot's Q1 2025 finding that over 75% of its 250,000 customers already use ChatGPT independently.
- The connector allows businesses to unify CRM data across marketing, sales, and support, providing faster, context-aware AI insights and actionable recommendations within workflows.
- Colin Johnson likened the HubSpot connector to having an additional analyst on the team, while Karen Ng emphasized that the company is creating solutions designed to empower businesses to stay ahead in the evolving AI landscape.
- The integration offers small and midsize businesses enterprise-level AI capabilities that streamline decision-making and drive competitive advantage.
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11 Articles
HubSpot Launches CRM Research Connector with ChatGPT - Demand Gen Report
With over 75% of HubSpot customers using ChatGPT, the company is now offering a new tool to make it easier for customers to apply research and analysis to their own customer data and context– and to put those business insights to work. HubSpot is the first CRM to launch a deep research connector with ChatGPT. As more than 250,000 businesses rely on HubSpot as their single source for customer data across marketing, sales, and service, this comple…
HubSpot launches CRM deep research connector with ChatGPT
HubSpot has launched a deep research connector with ChatGPT, making it what is believed to be the first CRM to integrate this technology. With over 75% of HubSpot customers already using ChatGPT, the connector enables them to leverage powerful, doctoral-level research and analysis on their customer data and context, and to apply those business insights effectively. Within ChatGPT, for example: Marketers can ask, ‘Find my highest-converting coho…
HubSpot CRM integrates with ChatGPT using research connector
HubSpot has become the first customer relationship management platform to launch a deep research connector with ChatGPT, aimed at helping small and mid-sized businesses generate insights from their own customer data. The integration enables users to connect their HubSpot CRM to ChatGPT, providing AI-generated analysis and recommendations tailored to customer context across marketing, sales, support, and success functions. Over 75% of HubSpot cus…
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