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How you can thrive in 2025...with a purpose-driven plan - DecisionMarketing

Summary by decisionmarketing.co.uk
Over the past 10 years, brands have had to withstand a global economic downturn and once in a lifetime pandemic while trying to remain relevant to increasingly exacting customers. Brands with a clear purpose-driven approach, that have remained true to their values and resisted the pressure to compromise, are the ones that have thrived. Looking back at a decade of unique data and insight amassed by the FutureBrand Index (FBi), we can see the stra…
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decisionmarketing.co.uk broke the news in on Wednesday, January 15, 2025.
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