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How to Succeed in Redesigning a B to B Brand? Thanks to Evidence-Based Marketing Let's See!
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Refounding a brand B to B is nothing like a cosmetic site. It is a balancing exercise, especially when it comes to emerging in an environment as technical and regulated as the open banking environment. In 2024, the French scale-up Bridge – spin-off B to B and now independent of the Fintech Bankin的 – chose to transform its brand strategy at the root. A project led by Mehdi Tazi, commercial and marketing director, supported by Nikola Stamenkovic, …
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