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How to Counter Fake News

Summary by hbr.org
Fake news—deliberately fabricated stories designed to go viral—poses escalating risks to corporate reputations. Traditional responses, such as ignoring false claims or issuing corrections, often fail. So what should companies do? Drawing on behavioral research and real-world case studies, the authors present a three-part framework: monitor social resonance to identify the spread and influencers of fake news early; ensure transparency by engaging…

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How to Counter Fake News

Fake news—deliberately fabricated stories designed to go viral—poses escalating risks to corporate reputations. Traditional responses, such as ignoring false claims or issuing corrections, often fail. So what should companies do? Drawing on behavioral research and real-world case studies, the authors present a three-part framework: monitor social resonance to identify the spread and influencers of fake news early; ensure transparency by engaging…

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hbr.org broke the news in on Thursday, July 31, 2025.
Sources are mostly out of (0)
Stories disproportionately reported by the Left or the Right

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