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At VivaTech, Kantar Questions the Battle of Attention to the AI Era - The Media Leader
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In an advertising environment that is increasingly influenced by AI, how to capture consumer attention.
Cécile Lejeune, President of Kantar France, highlighted the strategic stake of the algorithmic recommendation in a rapidly changing advertising landscape, at VivaTech this Wednesday. The topic ? A theme at the heart of the brands' concerns: "Capturing Attention in the Age of AI" — capturing attention to the era of artificial intelligence.
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