How tech-driven PR strategies are evolving in the age of healthcare innovation and outsourcing

Maximising owned research: The power of data-driven PR in B2B technology

In this blog by Sophie King, Associate Director, we look at: Why owned research is valuable for B2B tech brands Maximising research’s reach Three ways to ensure research produces tangible results In the competitive world of B2B technology, establishing thought leadership and standing out from the crowd is essential. One powerful tool for achieving this is owned research, designed to generate original thought leadership on topics that matter to …

How tech-driven PR strategies are evolving in the age of healthcare innovation and outsourcing

In an era where digital disruption is transforming every sector, healthcare stands at the forefront of innovation and public scrutiny. With rising demand for real-time care, patient-centric services, and data transparency, the way healthcare organizations communicate is rapidly changing. Public relations professionals now find themselves navigating a world where understanding backend technology is just as As healthcare continues to adopt custom d