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Top Agility PR Solutions News

‘No honour among thieves’: M&S hacking group starts turf war

‘No honour among thieves’: M&S hacking group starts turf war

100% Center coverage: 6 sources

A clash between rival criminal ransomware groups could result in corporate victims being extorted twice, cyber experts warn See the Story

Crisis Management: 17 Effective Strategies to Protect Brand Reputation

Crisis Management: 17 Effective Strategies to Protect Brand Reputation In today’s fast-paced business environment, effective crisis management is crucial for protecting brand reputation. This article presents expert-backed strategies to help organizations navigate and overcome various challenges that threaten their public image. From turning mishaps into trust-building opportunities to implementing swift communication plans, these insights offer…See the Story

Overcoming real-time PR challenges in the age of live streaming culture

Overcoming real-time PR challenges in the age of live streaming culture

Social streaming apps like Twitch, YouTube Live, Instagram Live, and TikTok Live have levelled the playing field in content creation. Brands and influencers can connect directly with audiences, fostering authenticity and community. Moreover, this authenticity also removes the safety net of post-production. One unscripted comment, technical glitch, or poorly timed joke can escalate into a In an era where a single livestream can reach millions with Read Article

Effective pet product PR on display: A case study on BarkBox’s success

Public relations is an integral aspect of any business, and its importance is especially evident in the pet product industry. With billions of dollars being spent on pet products every year, it is no surprise that competition in the pet sector has grown significantly. Brands must not only offer high-quality products but also create a With billions spent on pet products every year, competition in the pet sector has grown significantly. Brands must Read Article

Why digital workflows are the future of enterprise agreements

The way organizations handle agreements is undergoing significant change, especially post COVID. Traditional paper-based processes, which were once the cornerstone of business transactions, are obsolete. This has led to a revolution in digital workflows. Businesses are increasingly looking to streamline and automate agreement administration. Going paperless is only one aspect of this shift with another The way organizations handle agreements is uCoronavirus Read Article

The dos and don’ts of using humor in PR campaigns

Using humor to connect with your audience and drive home your messaging is a great PR idea. We’ve previously shared how consumers are likelier to recall humorous ads and how 85% of American consumers agree that it’s time for the fun to return to brand marketing campaigns. The same tends to be true for PR Using humor to connect with your audience and drive home your messaging is a great PR idea. But there are risks, too. If things go wrong, it mayUnited States · United States Read Article

Using media intelligence tools to track competitors and industry trends

Picture yourself in a large room with members of your sector, including journalists, influencers, rivals, clients, and specialists. Everyone is speaking simultaneously. Imagine being able to hear them all clearly, comprehend what they have to say, and utilize that knowledge to expand your company. You can accomplish just that with the use of media intelligence Here we discuss how to tap the power of media intelligence tools to monitor competitorsInfluencers Read Article

10 Best Cision Alternatives for PR Teams in 2025

Frustrated with Cision? Explore 10 top Cision alternatives for 2025 that offer better usability, support, data accuracy, and smarter PR workflows.Read Article

A cautionary tale: How Ford’s advertising missed the mark—and what other car companies can learn

Advertising is a powerful tool. For companies, particularly those in highly competitive industries like the automotive sector, it’s an essential aspect of their strategy to build brand awareness, generate sales, and shape their public image. However, when done poorly, advertising can have the opposite effect—alienating potential customers, eroding brand credibility, and ultimately, damaging a company’s Advertising is an essential aspect of brand Read Article

Why media relations is a long-term PR investment, not a quick fix—and how to make it work for you

Many firms anticipate quick results when considering public relations. They want their names to be immediately cited by prominent influencers, trend on social media, or appear in prominent press. However, that isn't how effective, actual PR operates, particularly in the context of media relations. Media relationship-building is a long-term commitment that surely leads to establishing Many firms anticipate quick results when considering public rel Read Article

The role of AI in modern PR campaigns

Artificial intelligence (AI) now plays a central role in public relations. It automates tasks, delivers real-time insights, and helps PR teams build smarter, faster campaigns. From tracking media coverage to managing crises and customizing content, AI brings speed and accuracy to the table, unlike any other tool. Let’s take a closer look at how AI Learn about AI-powered tools in public relations and some quick AI PR tips you can start implementinArtificial Intelligence Read Article

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