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How Starbucks’ new people-first technology helped fill 500,000 more shifts
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Starbucks Adopts People-First Scheduling Strategy as It Reassesses Staffing Automation Investment
Starbucks is taking a measured step back from automation in favor of improving workforce scheduling and operational consistency through digital tools. Under the leadership of CEO Brian Niccol, the company has paused the broader rollout of its Siren Craft system—an automation initiative launched by prior leadership—choosing instead to focus on human capital investment through enhanced scheduling systems and staffing models. A key component of thi…
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