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How REVOLVE is Utilizing LLMs in its Marketing

Summary by Total Retail
While at the 2025 CommerceNext Growth Show in New York City last week, Joe Keenan spoke with Ryan Pabelona, vice president of performance marketing at REVOLVE, and Michael Lamb, president and chief commercial officer of RTB House. Pabelona and Lamb discussed how large language models (LLMs) are enabling the fashion retailer to personalize its marketing […]
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Total Retail broke the news in on Tuesday, July 1, 2025.
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