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How MarketCast Is Using AI to Modernize Research—Without Losing the Human Touch
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How MarketCast Is Using AI to Modernize Research—Without Losing the Human Touch
In the latest in our Truth In Numbers series, Jon Watts, Managing Director of the Coalition for Innovative Media Measurement (CIMM), spoke with MarketCast Co-President Amy Fenton, about how AI is transforming the research industry, what it takes to move at the speed of modern marketing, and why the human element still matters in a world increasingly driven by data.Jon Watts: What’s new at MarketCast?Amy Fenton: We’re embracing AI in a big way—es…
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