How local influencers are redefining brand power in MENA - Campaign Middle East

How local influencers are redefining brand power in MENA - Campaign Middle East

At a time when authenticity equals influence and influence equals dirham value, MENA’s social-first creators aren’t just promoting brands – they’re building them. The influencer economy has evolved beyond sponsorships, beyond paid partnerships. Today, the most effective influencers aren’t external endorsers; they’re embedded within the very fabric of a brand’s identity. From brand deals to […] The post How local influencers are redefining brand …