How Leading Broadcast Sales Teams Are Hitting Bigger Goals With Leaner Resources
Summary by Futuri Media
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How Leading Broadcast Sales Teams Are Hitting Bigger Goals With Leaner Resources
Two words: Time and traction. Across markets, we’re hearing from sales directors, general managers, and even CEOs who are being asked to do more with less. Teams are leaner, budgets are tighter, and digital competitors are more aggressive than ever. “Everyone’s margins are under pressure,” Erin Callaghan, Director of Enterprise Partnerships at Futuri, says. “There’s no room for wasted motion.” Your reps are seasoned but drowning in prep work, …
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