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Radio · United States(Stock photo by James Yarema via Unsplash) Marketers are using artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini to develop advertising budgets at a higher rate these days, but their use of mixed media models (MMMs) and large language models (LLMs) are producing unreliable outcomes because they often lack reach, relevance and outcomes-based data from traditional broadcast radio and TV. That is the overall takeaway from a new …See the Story
Futuri: AI Depriving Broadcast TV, Radio of Advertising Revenue
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