How journalists feel about citing AI-generated PR, according to data
The study found journalists are more likely to cite AI-generated pitches when they include clear sourcing, but many still question their reliability.
- Pangram Labs released data showing journalists are increasingly rejecting fully AI-generated pitches, as these submissions fail to meet professional editorial standards.
- Analysis of pitches submitted to Featured reveals roughly 21% are now fully AI-generated, creating a flood of low-quality source material that clutters the submission process.
- Human-Written pitches significantly outperform AI-generated ones; only 1 in 10 AI-generated pitches are selected by journalists for publication, compared to approximately 1 in 3 human pitches.
- Banned accounts are roughly 3.6 times more likely to have submitted AI-generated pitches, suggesting excessive reliance on automated content correlates with platform violations.
- While some PR professionals use AI tools for efficiency, the findings highlight a growing disconnect between automated output and the nuanced, expert-driven content newsrooms prioritize.
32 Articles
32 Articles
How journalists feel about citing AI-generated PR, according to data - The Mexico Ledger
Journalists need sources when writing an article. Tracking down sources to comment on a topic, like experts in a medical field or business owners affected by a policy decision, can be time consuming.This is where platforms like Help a Reporter Out (HARO) come in. It works like this: A journalist is writing an article, say, on a new health trend, and they would like to include an expert opinion from a doctor. That journalist will submit a request…
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How journalists feel about citing AI-generated PR, according to data
Pangram Labs reports on HARO's revival after AI-generated pitches flooded the platform, revealing journalists prefer human sources, limiting AI submissions.
How journalists feel about citing AI-generated PR, according to data - Stateline Publications
Journalists need sources when writing an article. Tracking down sources to comment on a topic, like experts in a medical field or business owners affected by a policy decision, can be time consuming.This is where platforms like Help a Reporter Out (HARO) come in. It works like this: A journalist is writing an article, say, on a new health trend, and they would like to include an expert opinion from a doctor. That journalist will submit a request…
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Bias Distribution
- 80% of the sources are Center
Factuality
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