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Apple and Amazon face revived UK consumer lawsuit over product sales

The tribunal said the Amazon marketplace claim is plausible and could be worth up to £306 million, according to the claimant.

  • On Monday, Britain's Competition Appeal Tribunal allowed a consumer lawsuit to proceed against Apple and Amazon, alleging the companies restricted competition for Apple products on Amazon's UK marketplace.
  • Refiled by Justin Le Patourel after Christine Riefa's attempt failed last year, the lawsuit claims a 2018 agreement limited resellers of Apple and Beats-branded items, allegedly inflating consumer prices.
  • Judge Kelyn Bacon deemed the marketplace claims "plausible, credible and grounded in the facts," noting damages for consumers could reach between £289 million and £306 million.
  • Amazon called the remaining claim "without merit," while an Apple spokesperson said it "strongly" disagreed, maintaining their agreement aimed to tackle counterfeit products.
  • However, the tribunal rejected broader claims covering products bought directly from Apple or other retailers, characterizing those arguments as a "complex and speculative theory of harm" lacking sufficient evidence.
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The United Kingdom Court of Competition allowed on Monday (28) part of a consumer action against Apple and Amazon to proceed, involving claims that companies restricted competition in the sale of Apple products on Amazon's marketplace in the United Kingdom. The action claims that Apple and Amazon made an agreement in 2018 to limit which sellers could offer products from Apple and Beats brands on Amazon's website in the United Kingdom, reducing c…

·Rio de Janeiro, Brazil
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In 2018, Apple and Amazon signed an agreement that allowed the retail giant's regional stores to sell both Apple and its devices.

The claim alleges that Apple and Amazon agreed in 2018 to limit which sellers could offer products from Apple and Beats brands.

·Bogota, Colombia
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El Economista broke the news in Mexico City, Mexico on Monday, September 28, 2026.
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