How Ikea got in on the internet’s Wicker obsession

How Ikea got in on the internet’s Wicker obsession

Ikea Australia has turned an unlikely internet obsession into a social media hit after Havas spotted an opportunity to insert the furniture giant into the online conversation around a ruggedly handsome man made of wicker. The Instagram post, which showcased an Ikea rattan bench and the line “made from husband material”, reached thousands of people […]