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How Hotels Can Win at eCommerce & Drive Direct Bookings
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2 Articles
How Hotels Can Win at eCommerce & Drive Direct Bookings
Independent hotels have a competitive edge in their DNA – offering rare, remarkable experiences that guests want to talk about, post about, and relive. According to Expedia Group’s Unpack ’24 report, more than 90% of travelers say the vibe of a hotel is important when booking. Additionally, 67% of travelers would pay more to stay at a hotel that aligns with their preferred vibe, highlighting the significance of personalized and unique experience…
Yesterday, Seville hosted the latest edition of Hotel Innovation, a conference that brought together professionals from the tourism and hotel sectors in a dynamic and inspiring format, with presentations, personal testimonials, and a high-level final debate on distribution and direct sales. Held at the CaixaForum in Seville, the event opened at 9:00 a.m. with the presentation of the program and a welcome to attendees. Throughout the morning, par…
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