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How far has PMM come in the last 7 years?
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How far has PMM come in the last 7 years?
“Product marketers are the people responsible for being able to deeply understand and therefore articulate what is different and better and remarkable about your offering.” – April Dunford, Founder of Ambient StrategySeven years might not seem like much, but in product marketing it’s a lifetime. Back in 2019, product marketers were often misunderstood and flying under the radar. Fast forward to today, and they’re playing a central, strategic rol…
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