How Does YouTube Viewing Differ By Device Type?
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How Does YouTube Viewing Differ By Device Type?
Mobile audiences drive a lot of YouTube Shorts views, while TV viewers are tuning into significantly more long-form videos – and watching them for a lot longer, too. That was one of the major takeaways from Tubular Labs' recent presentation at VidCon, which is now available for download.Through May 2025, 72% (!) of YouTube's TV watch-time comes via videos that are 20 minutes or longer – compared to 32% of views, which while lower, is also the hi…
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