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How Deezer grew 36% with one hand tied behind its back
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How Deezer grew 36% with one hand tied behind its back
Sherina Khalidi stood before the audience at App Promotion Summit London 2025 with the kind of graph that would make any marketing executive wince. The line was stubbornly flat — a visual testament to what she called “not very satisfying” growth at Deezer, the Paris-based music streaming service where she serves as VP of Marketing. But Khalidi had learned to love that graph, because it told a story about constraints breeding creativity. While Sp…
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