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We’ve aggregated 19 of Business of Apps’s headlines and news stories over the past 3 months.

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Top Business of Apps News

AI is undermining traditional growth models

Artificial Intelligence · London

AI is undermining traditional growth models

Speaking at App Promotion Summit London 2025, Anton Volovyk reveals how his company went from viral success to spectacular failure — and back again. The golden age of easy app growth is over, and artificial intelligence is both the problem and the solution. That’s the stark message from Anton Volovyk, co-CEO of Reface, the AI face-swap app that once dominated download charts with 250 million installs before having to grapple with the consequence…Read Article

web2wave and Primer partner to bulletproof mobile app payment revenue

web2wave and Primer partner to bulletproof mobile app payment revenue

web2wave, the platform that helps mobile apps create web-based quiz funnels to convert visitors into paying subscribers before they download, has integrated with payment orchestration platform Primer to address one of the mobile app industry’s most persistent pain points: payment failures. The integration connects web2wave’s quiz-to-subscription funnels with Primer’s network of over 100 payment processors, creating an automated fallback system t…Read Article

Inside the big ideas from MAU Vegas 2025

Las Vegas, Nevada · Las Vegas

Inside the big ideas from MAU Vegas 2025

From May 20th to 22nd, over 2,000 mobile marketers, founders, product leaders, and growth practitioners descended on the MGM Grand for the latest edition of MAU Vegas. Attendance was up 27% from last year, and the energy matched the numbers: lively sessions, energetic discussions, and active networking from poolside to pitch deck. Across dozens of talks and strategy deep dives, one thing became clear: there’s no single playbook for growth in 202…Read Article

Web payments are changing the rules of app monetization

App revenue is becoming increasingly complex, with marketers and product teams navigating a highly fragmented landscape. The ecosystem spans multiple platforms, regulations vary by region, and compliance isn’t optional. On top of this, changes to Apple’s App Store in the aftermath of the Epic v. Apple ruling are creating new openings for experimentation, while at the same time introducing new friction. With the App Store reform, there is now ris…Read Article

Untangling the modern MarTech stack

ConsultMyApp, in partnership with Business of Apps, has just released a new guide for app-focused businesses struggling with outdated and poorly integrated MarTech stacks. The guide addresses common pitfalls in modern MarTech setups, including bloated toolchains, siloed data, and ineffective integrations that can quietly erode ROI and hinder growth. It explains why AI alone isn’t a silver bullet, emphasizing the importance of clean data and soli…Read Article

eCommerce panel unveils five-point playbook for growth at APS London 2025

User acquisition costs keep rising, but repeat orders refuse to follow suit. App store charts look full, yet a third of shoppers delete a retail app within a week. To tackle these pressing realities, App Promotion Summit London 2025 invited three brands that have fought through the noise and kept their installs buying. Moderated by David Murphy, the panel featured three standout voices: Eugene Kuznetsov – Product Lead, Holland & Barrett Jessica…London, England · London Read Article

Yango Ads debuts "Points of Growth", a podcast unpacking what’s next in adtech

“Points of Growth” is a podcast about the AdTech industry and its controversies, tools, and trends. Powered by Yango Ads. Advertising is all about communication. Yet, people in the industry rarely sit at the same table to discuss what they work on every day. Well, now they can. In “Points of Growth”, advertising and monetization experts come together to share insights, ask big questions, and, believe it or not, find common ground along the way (…Read Article

Want to speak at App Promotion Summit NYC?

App Promotion Summit is heading back to New York City on September 18th, and the agenda is still open for fresh voices. Want to share the stage with app marketers and product experts from WeWard, The Economist, DraftKings, Hopper, and Reddit? There are some opportunities remaining, and we would love to connect with you. There’s room for everyone: from eCommerce apps to travel and finance, from user acquisition to product marketing and CRM. We wa…New York State · New York Read Article

Flo Health CEO shares blueprint for long-term app growth at APS London 2025

“Every year, we say it’s the hardest year to grow an app,” Flo Health CEO Dmitry Gurski joked to a packed house. “But after 16 years, I’m convinced: it really does get harder every time.” These were the opening words of Gurski’s keynote address at APS London 2025, in which he delivered a candid and data-rich account of how he and his team built one of the world’s most widely used health apps. He unpacked the thinking behind Flo’s long-term growt…Apps · London Read Article

Business of Apps joins MAU Vegas 2025 as official media partner

The lights are flashing, the slots are spinning, and the mobile growth world is packing its bags — because MAU Vegas 2025 is just around the corner. Taking place May 20–22 at the iconic MGM Grand, this year’s edition promises three days of world-class content, high-stakes networking, and tactical insight across every corner of the app economy. And yes — we’re pleased to announce that Business of Apps is an official media partner of MAU Vegas 202…Las Vegas, Nevada · Las Vegas Read Article

APS London 2025 sets the stage for the future of app growth

APS London 2025 has officially wrapped — and let’s just say, it was amazing. Held on 24th April at The Brewery, the summit gathered over 900 app marketers, product pros, growth wizards, and mobile mavericks for a day that was equal parts learning, networking, and industry magic. This year’s edition broke records with 908 total registrations — and what a crowd it was. 74% represented apps or brands, with nearly half clocking over 1 million MAU, a…London, England · London Read Article

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