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How Coca-Cola is using Minute Maid to push into alcohol

Summary by fooddive.com
The soda giant’s Red Tree Beverages subsidiary is making a bet that its vodka lemonade can help it gain a stronger foothold in booze.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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How Coca-Cola is using Minute Maid to push into alcohol

The soda giant’s Red Tree Beverages subsidiary is making a bet that its vodka lemonade can help it gain a stronger foothold in booze.

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fooddive.com broke the news in on Wednesday, April 2, 2025.
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