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How Cetaphil got $54 million in earned media with a Super Bowl ad made in less than two weeks - Brand Innovators
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How Cetaphil got $54 million in earned media with a Super Bowl ad made in less than two weeks - Brand Innovators
When Tara Loftis, a lifetime beauty marketer, was two weeks into her role as global president, dermatological skincare (Cetaphil, Differin, Alastin, Benzac) at Galderma, she got an alert that the teams for the Super Bowl had been announced. “It’s wired in me to be like, OK, it’s go time. So we have to brainstorm,” said Loftis during a fireside chat at Brand Innovators Marketing Leadership Summit during SXSW London, who had joined the company to…
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