How Can Sellers Successfully Establish Credibility in Sales?

How Can Sellers Successfully Establish Credibility in Sales?

To establish credibility in sales requires going beyond reliability. It requires consistency, predictability and transparency. Trust is built through a series of interactions that consistently meet or exceed expectations, not just a single transaction. Why should you establish credibility in sales? “Customers value partners who not only deliver results but do so consistently and predictably over time,” writes Pascal Yammine. “This consistency be…