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How Can a Brand Exist if Its Attributes Are Invisible in Llm? the Geo Advice From Bain & Company
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We are all witnessing this: the AI is increasingly integrated into web searches. And we can predict without getting too wet that, in the long run, the generative AI engines will exceed conventional web search engines in use. Together with the environment and the labour market, it is the brands that will be (are) deeply impacted by this walk at the AI, which seems unstoppable. They will have to adapt to survive as a business, because the GEO (Gen…
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