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How BAM Advertising Transformed Lead Generation with CallTrackingMetrics - Demand Gen Report
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How BAM Advertising Transformed Lead Generation with CallTrackingMetrics - Demand Gen Report
For marketing agencies working with home service and trade clients, one of the biggest challenges is attribution. How do you quantify the value of phone leads? How do you ensure your marketing spend generates measurable returns? BAM Advertising & Marketing, a Pittsburgh-based agency specializing in lead generation, found itself grappling with these questions. With a roster of clients in highly competitive industries, BAM needed a solution to tra…
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