How AI Agents Will Reshape B2B Sales in the Next Five Years
Salesforce and HubSpot are embedding agents that automate prospecting, CRM cleanup and follow-up, with Gartner projecting 75% adoption by the end of 2026.
4 Articles
4 Articles
How AI Agents Will Reshape B2B Sales in the Next Five Years
Most B2B sales teams have used AI in some form by now. Auto-generated emails, lead scoring models, call transcription. But these are tools that help reps do their jobs. AI agents are different. They do parts of the job themselves. An AI agent is autonomous software that can take a goal, break it into steps and execute those steps without someone clicking buttons along the way. In a sales context, that might mean an agent that spots a buying sign…
Customer engagement in B2B sales - the future is agentic
The B2B sales process has transformed in recent years, spurred on by agentic AI developments. These always-on systems identify sales cues and act in real-time, alongside automating orchestration and timely cross-business interactions, reducing latency. Intelligent, critical thinking-led AI debriefs are also helping sales representatives capture customer insight.In this model, AI underpins a hyper personalized, efficient and timely B2B sales expe…
Zendesk on the Rise of the Agent System and the New Roles Reshaping Customer Service
In this CX Today interview, Rob Wilkinson speaks with Hannah Deveney, Senior Director, Product Management at Zendesk, about the rise of the agent system and why service leaders need to redesign operations around humans and AI agents working together. The conversation explores how customer service is shifting from traditional team structures to coordinated systems where multiple agents can resolve work end to end. Deveney explains why the next ph…
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