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Hovis turns back clock to reconnect with modern Britain - DecisionMarketing
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Hovis turns back clock to reconnect with modern Britain - DecisionMarketing
Hovis is returning to TV advertising for the first in six years with a new campaign designed to celebrate how the brand’s values are still as relevant today as they were when the first loaves rolled out of the bakery nearly 140 years ago. The “Strength Baked In” campaign, the first work from VCCP since it won the account in 2024, marks a return to the values first baked into the brand which started mass production in Macclesfield in 1886 – recon…
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