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Hospitality 4.0: without Clean Data, Artificial Intelligence Is Just Smoke and Mirrors
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Artificial intelligence has become a fixture at every hotel industry event. Models, algorithms, automation, promises of efficiency… But what happens when the reality for hotels remains the same as always: scattered data, duplicate bookings, and no clear view of the guest? At the Smart Travel News Roadshow in Mallorca, João Freitas, Chief of Growth & Marketing Officer at Host Hotel Systems, dedicated his flash talk to grounding this debate from a…
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