Media Buying Briefing: Takeshi Sano Is Making the Rounds for Dentsu — Is It Enough?
Heineken will work with fewer agencies as it keeps Dentsu for global media and says the new model supports its EverGreen 2030 strategy.
4 Articles
4 Articles
Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?
Ending up your first six weeks as global CEO of an agency holding company that’s been struggling with a major retention of a global client is pretty solid. So it has been for Takeshi Sano, who at the end of March took over Dentsu. On Friday, Heineken announced the winners of its global media, production and creative review, keeping its global media business parked at Dentsu. (Publicis will handle “global secondary production” as well as creative…
Just weeks after Dolf van den Brink's departure as CEO of Heineken, the Dutch brewing group has completed one of the biggest international agency moves of the year. The company has finalized a global review of its media, creative, and production accounts as part of the 'EverGreen 2030' strategy, the ambitious transformation plan spearheaded by Van den Brink before his departure… Origin
HEINEKEN reappoints dentsu and Publicis after global agency review
HEINEKEN has announced the global review of its marketing agency partnerships, appointing a revised roster of creative, production and media agencies as part of its EverGreen 2030 growth strategy. The restructuring is aimed at creating a more streamlined agency model focused on improving creative consistency, operational efficiency and collaboration across its global and local brand portfolio. Commenting on the announcement, Bram Westenbrink, Ch…
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