Health + wellness leader St Lukes launches Tasmanian campaign via The Pangea Agency

Health and Wellness Leader St Luke’s Partners with The Pangea Agency on Tasmanian Campaign

The new campaign, titled Day One, challenges the common excuses that often prevent people from prioritising their health and wellbeing—too hard, too early, too cold, too expensive—and reframes them as barriers that can be overcome with the right support and mindset. Grounded in human-centred insights from research conducted by St Luke’s across Tasmania, the campaign addresses a simple truth: while most people understand the importance of living …

Health + wellness leader St Lukes launches Tasmanian campaign via The Pangea Agency

Tasmania’s leading not-for-profit health and wellness organisation St Lukes has unveiled a new brand campaign via The Pangea Agency– a call-to-action inspiring locals to take the first step towards a healthier future.