Havas Buys Spanish Event Agency MUT - The Media Leader EN
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Havas continues its development in experiential marketing with the acquisition of MUT, a Barcelona agency specializing in brand experiences and sustainable events. This operation strengthens Havas' expertise in the areas of live events and experiential devices. Founded in 2010, MUT has about 30 employees and supports brands such as Audi, Freixenet, Veepee, NTT DATA or Zurich Seguros. The agency, which claims a "Positive Creativity" approach, wil…
New acquisition of the Havas group in Spain, a market for which it is committed in a decisive way. The French group has closed the incorporation of MUT, which is an experiential marketing agency and sustainable events. It was founded in Barcelona in 2010 by Nacho Gómez, who acts as CEO. MUT has 30 professionals in staff. The agency is partner of Positive Creativity in the design of brand experiences and events that generate a social, environment…
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