Published 4 days ago • loading... • Updated 3 days ago

Harry's Plays With Action Movie Tropes as the Brand Gets a Makeover

Summary by Adweek

Harry’s amps its media spending, revamps its packaging and launches a new campaign with Zulu Alpha Kilo New York, Mythology and Collins.

7 Articles

All

Left

Center

Right

Adweek

Center

Harry's Plays With Action Movie Tropes as the Brand Gets a Makeover

Harry’s amps its media spending, revamps its packaging and launches a new campaign with Zulu Alpha Kilo New York, Mythology and Collins.

3 days ago

Read Full Article

marketingdive.com

Reposted by

retaildive.com

Center

Harry’s resets brand with push beyond product-focused marketing

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

4 days ago

Read Full Article

RetailWit

Harry’s resets brand with push beyond product-focused marketing – RetailWit

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

3 days ago

Read Full Article

Roastbrief US

Harry’s new campaign won’t make you a rugged man of mystery

arry’s, the iconic men’s grooming brand, is reintroducing itself with a high-impact brand campaign and a refreshed brand identity. Twelve years after Harry’s was founded, the brand is doubling down on the honest, no B.S. approach that earned it the love of tens of millions of customers, and helped it reclaim its disruptive role in the razor category to become one of the powerhouses in men’s grooming in its post DTC era. At its best, Harry’s has…

3 days ago

Read Full Article

CDR – Chain Drug Review

Harry’s unveils new brand identity and “Man, That Feels Good” campaign

NEW YORK – Harry's men’s grooming brand has launched a major brand refresh, revealing a new identity and a bold campaign titled "Man, That Feels Good." This initiative represents a significant evolution for the brand, reinforcing its commitment to honesty, quality, and an elevated grooming experience. Since Harry's launch in 2013, the company has sparked a DTC boom and expanded its product portfolio to include razors and offerings in shave, body…

3 days ago

Read Full Article

musebyclios.com

Harry’s Grooming Products Won’t Make You a Dashing Man of Mystery

Men’s grooming brand Harry’s today launched a campaign that focuses on what the brand provides rather than over-the-top promises found elsewhere in the category. No one’s on a horse in the hero ad. The 70-second spot from Zulu Alpha Kilo New York shows a man showering with Harry’s affordable body wash. He smells great. But he soon learns that this won’t lead to a life of international romance, travel and escaping kidnappers. Though he does make …

3 days ago

Read Full Article

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/year