Why Do Greeting Cards Hate Women?

Why Do Greeting Cards Hate Women?

Women buy more cards, mark more occasions, and are expected to do so. So why are so many cards still so sexist?

What women want: Brands chastised for failing to understand their customers

Brands are falling short of meeting the needs and expectations of women consumers, according to new research from The Collective, the women-focused advisory division of Wasserman. The report, The Collective Economy: A Global Understanding of Women’s Buying Power, draws on insights from 8700 women across 10 countries, including Australia, the US, the UK, Canada, France, Germany, India, Mexico, Japan, and China. It finds that women control roughly…

Women 'still underestimated by brands' despite spending power

Despite having more financial influence than ever before, 49% of women globally still feel that brands don’t understand them and aren’t taking them seriously.This is according to a new study from The Collective, the female-focused global advocacy and advisory arm of global sports, music, and entertainment company Wasserman.The Collective surveyed 8,700 women aged 18-65 across […]

Half Of Women Say Brands Still Don’t Get Them According To New Study From The Collective

In news that will be revelatory for some, not all women are the same.