Guinness, The Traitors and Sky Ireland win at European Sponsorship Awards

Irish and Norwegian events among big winners at European Sponsorship Awards 2026

Host City attended the European Sponsorship Awards to discover a thriving world of innovative and impactful event partnerships. Award presenter Andrew Hodson of Wasserman Live with host Ugo Monye Europe’s most innovative and impactful event partnerships took centre stage last night at the 2026 European Sponsorship Awards (ESA), where festivals, races, cultural spectacles, and sports events were among the winners celebrated for their ground-brea…

Guinness, The Traitors and Sky Ireland win at European Sponsorship Awards

Guinness won three awards and RTÉ's The Traitors and Sky Ireland picked up two prizes each as Irish brands and rights holders came up trumps at the European Sponsorship Awards in London. The drinks brand was recognised in Sponsorship with a Social Purpose for its 'Never Settle' Boot, the first women's-specific soft ground boot made in collaboration with IDA Sports. Guinness and the Premier League triumphed in the Sport Sponsorship category, and …

Irish Sponsors Toast Success at the European Sponsorship Awards

The Irish flag was flying high not just in Cheltenham this week but also in London where a large number of Irish entrants were up for awards at the annual European Sponsorship Awards which were held in The Brewery in London. With over 600 in attendance here was no shortage of Irish brands, sponsors and agencies shortlisted for the awards, a centrepiece of the annual sponsorship calendar. On the night Irish winners included RTÉ, Centra and Very f…

Irish Brands Score Multiple Gold at European Sponsorship Awards

Irish campaigns and partnerships, including many from our Sport for Business membership, were among the standout successes at the 2026 European Sponsorship Association Awards, with multiple winners across sport, entertainment, sustainability and social purpose categories. The ceremony, held at The Brewery and attended by almost 600 sponsorship professionals from across Europe, recognised the best commercial […]