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Guest Column: Measuring the Total Value of Sponsorship Activations - Event Marketer

Summary by Event Marketer
Event Marketer is an exclusive partner of the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.   By Matt Sincaglia, Board Member, Experiential Marketing Measurement Coalition In the world of experiential marketin…
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Guest Column: Measuring the Total Value of Sponsorship Activations - Event Marketer

Event Marketer is an exclusive partner of the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.   By Matt Sincaglia, Board Member, Experiential Marketing Measurement Coalition In the world of experiential marketin…

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Event Marketer broke the news in on Wednesday, April 2, 2025.
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