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Demna Just Showed His First Complete Vision for Gucci

Summary by hauteliving.com
Demna's Gucci Store Show is his first complete personal vision for the house — three archetypes, pagoda shoulders, Horsebit codes, and more.

7 Articles

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Gucci's spring 2027 collection was presented last night, and the brand's creative director, Demna, declared that it was the first collection with which he presented his full personal vision for this fashion house. Demna said that the collection presented at Milan Fashion Week was shaped by everything he had learned about Gucci since joining the brand. The clothes that characterized this collection are skinny white jeans, tall leather boots with …

Center

Fashion is made to be sold: it is the very little subliminal message sent by Demna for Gucci with the iconic collection called The store, which paraded in the reconstruction of a store, with so many shop clerks alongside the windows... (ANSA)

·Rome, Italy
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With "The Store Show", Demna presents the first collection that he considers to be the successful expression of his vision of Gucci. Between glamour, sensuality, good taste and bad taste, the new orientation of the house takes full shape

Forbes, the world's most well-conceived business and economic magazine. Parade in Milan on Friday (25.09), new collection observes the multiplicity of fashion codes and their interpretations in different generations.The post With the Store, Gucci de Demna Celebrates the Encounters in the Italian House apareceu primeiro em Forbes Brasil.

Yesterday's highly successful Demna Gvasalia show reminded us why the house of Gucci is the perfect blend of aristocratic luxury and sex appeal.

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ANSA broke the news in Rome, Italy on Friday, September 25, 2026.
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