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Grupo Boticário accelerates development of proprietary technologies with the launch of the Hair Research & Science Center

Summary by Roastbrief US
Grupo Boticário is launching the Hair Research & Science Center located within its Research & Development laboratory at the factory in São José dos Pinhais (Paraná). The announcement, made this Monday (3), is part of a strategic move to strengthen the company’s expertise in hair and scalp innovation and science through the development of proprietary technologies. With this, the brand—already a benchmark in hair treatment—aims to redefine the fut…
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Roastbrief US broke the news in on Tuesday, November 4, 2025.
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