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Google's AI Mode Will Change How You Search. What to Expect
- Google announced the rollout of AI Mode in Search across the U.S. At the May 20, 2025, I/O developer conference in California.
- This rollout follows months of testing and aims to replace keyword-based queries with an AI-powered, context-aware intelligent agent.
- AI Mode uses a query fan-out technique and integrates a custom Gemini 2.5 model to issue multiple searches and deliver deeper, multimodal insights.
- Google said AI Mode will offer advanced reasoning, multimodality, and features like Deep Search, which creates expert-level, cited reports to save users research time.
- This transition signals Google's intent to maintain competitiveness amid growing AI search alternatives, though broader rollout timelines and user adoption rates remain uncertain.
15 Articles
15 Articles
The Morning After: Google I/O’s biggest announcements want to keep you Googling
The biggest news stories this morning: Netflix figured out a way to make ads even worse, The Fujifilm X Half is a tiny $850 digital camera, OpenAI buys Jony Ive’s design startup for $6.5 billion.
Is Google the new encyclopaedia? After AI Overviews comes AI Mode — 'a total reimagining of search', says Sundar Pichai
Is Google the new encyclopaedia? The question arises because it is no longer just retrieving information but also synthesising it in its own words through an AI Overview that sometimes appears at the top of Google search results pages. But publishers aren’t happy. The News/Media Alliance, representing US and Canadian media, says publishers are deprived […] The post Is Google the new encyclopaedia? After AI Overviews comes AI Mode — ‘a total reim…
AI Search Optimization Strategies for Publishers
News travels fast, but it doesn’t always travel well. Think about how quickly a juicy piece of gossip can spread via word of mouth, for example. Much like a game of broken telephone, important details can get misconstrued or left out entirely. That’s the price you pay when you don’t get the news from the source. Media organizations have spent the last two decades adjusting to a model whereby the news they publish largely comes to audiences in a …
Google Search's Two New AI Weapons - Data Intelligence
Google search has been an anchor for web searches across the world. Processing around 14 billion searches per day and around 2 trillion searches annually. Let’s put that into perspective: 14 billion searches in a day is more than double the heartbeats of the entire human race per second! Google search is the pulse of our planet’s brain. A pulse so strong, and yet it feels threatened by the onslaught of AI tools like ChatGPT, Perplexity, and more…
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