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Google Streamlines Broad Match Experiments in Google Ads - Intelligency Group | Digital Intelligence & Marketing
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Google Streamlines Broad Match Experiments in Google Ads - Intelligency Group | Digital Intelligence & Marketing
In Google Ads, choosing between broad match and exact match keywords can make or break your campaign performance. Exact match means your ads show only when people search for your keywords exactly as you’ve set them—great for precision and control. Broad match, on the other hand, lets your ads appear for searches that include variations, related terms, or even synonyms of your keywords—giving you a wider reach but sometimes less relevance. Knowi…
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