Google Brings AI Insights, Dashboards and Benchmarking to Ads and Analytics
The beta tool lets English-language Analytics users compare campaign results with anonymized peer averages and view median and quartile performance.
- On Monday, Google announced AI updates for Google Ads and Google Analytics, including a new benchmarking feature within Ask Advisor. This beta tool allows advertisers to measure campaign performance against anonymized industry averages.
- Google introduced Ask Advisor at Google Marketing Live in May as an AI agent across its marketing platforms. The tool now expands into Analytics, enabling users to analyze campaign performance and investigate data changes.
- Benchmarking reports the median, 25th, and 75th percentiles for peer groups based on industry categories. This data provides marketers with an additional reference point to assess if campaigns are performing above or below comparable businesses.
- Kevin Marshall, Paid Media Director at Gardyn, said, "Ask Advisor has become my go-to for a directional check on paid media performance." The company also added AI Overviews and Dashboards for performance summaries and text-prompted charts.
- Google offers the beta for English-language accounts, though the company has not specified a full rollout date. Users can adjust their industry peer groups in Admin settings to refine the accuracy of these comparisons.
13 Articles
13 Articles
Google brings AI insights, dashboards and benchmarking to Ads and Analytics
New Delhi: Google on Monday announced a series of AI and agentic updates across Google Ads and Google Analytics, adding automated performance insights, visual reporting tools and benchmarking features for advertisers and marketing teams. The updates expanded the role of Ask Advisor, Google’s in-product AI agent for its marketing platforms, allowing users to analyse campaign performance, investigate changes in data and receive suggestions within …
Google Rolls Out AI Agents in Ads and Analytics 4 for Autonomous Campaign Optimization
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Google Announces Campaign Benchmarking In Google Analytics
Google announced that its Ask Advisor AI agent will compare campaign performance in Google Analytics against anonymized averages from similar businesses. The post Google Announces Campaign Benchmarking In Google Analytics appeared first on Search Engine Journal.
In the midst of the AI age, advertisers and website operators need support in the analysis in order to be able to act on the pulse of time and events in the digital space. That's why Google has been supporting these groups for several months with the innovative tool Ask Advisor. The Ask Advisor is a seamless agent experience for complex questions about marketing activity and provides users with Google Ads and Google Analytics, the Merchant Cente…
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