Google Ramps up Search with AI Mode Amid Competition Concerns
- Google launched AI Mode, an advanced AI-powered search feature, for all U.S. users during its May 2025 I/O conference in California.
- This release follows the 2023 introduction of AI Overviews and arises amid growing competition from AI products like OpenAI's ChatGPT and Perplexity.
- AI Mode offers deeper, multi-modal reasoning and allows users to explore queries through follow-ups and website links while integrating ads in responses.
- Google announced an AI Ultra Plan subscription priced at $250 per month that provides early access and higher AI usage limits amid concerns over ad revenue impact.
- This AI integration marks a major shift in search, intensifying regulatory scrutiny, raising misinformation concerns, and signaling possible threats to traditional advertising models.
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52 Articles
For about two decades, Google almost dominates Internet search like a monopolist, but more and more people are now using the artificial intelligence of Perplexity or ChatGPT, which not only offer simple hit lists. Now the US giant is holding against it with its own AI mode.
Google's search engine has serious competition from AI chatbots. To remain the market leader, AI functions will also play a much bigger role in Google search in the future. By Nils Dampz.
The US technology company Google is increasingly focusing on artificial intelligence for use in its search engine.
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