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Ghost Wasn’t Created To Be A Billion-Dollar Brand. That’s Why It Is One.
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Ghost Wasn’t Created To Be A Billion-Dollar Brand. That’s Why It Is One.
When Ghost co-founders Dan Lourenco and Ryan Hughes launched their fitness and lifestyle brand in 2016, they weren’t chasing headlines or quick exits. They were trying to build a company that felt like a movement. From the outset, Ghost resonated with a younger, influencer-savvy audience drawn to its bold, candy- and snack-inspired fitness supplements – flavors like Warhead and Sour Patch Kids brought a nostalgic twist to recovery powders and w…
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