Geopolitical tensions darken forecast for digital advertising

Geopolitical tensions darken forecast for digital advertising

The European digital advertising market achieved double-digit growth last year  surpassing €118.9 billion in annual revenue for the first time in constant currency terms. The forecast for 2025 is less optimistic referring to macroeconomic uncertainty and geopolitical tension, according to advertising organisation IAB Europe’s benchmark report. Despite macroeconomic uncertainty in 2022, the European digital advertising market rebounded strongly i…

IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn (£84.2bn) for the First Time

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its 2024 AdEx Benchmark Report live at Interact 2025, revealing that the European digital advertising market has achieved double-digit growth, surpassing €118.9bn (£100.2bn) in annual [...] The post IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn (£84.2bn) for the First Time appea…