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Gas Station Videos + Linear & Digital Helped Applebee’s Drive 27% Lift In Patrons
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Gas Station Videos + Linear & Digital Helped Applebee’s Drive 27% Lift In Patrons
Sure, video is literally everywhere now for consumers, but brands are still trying to find the unique marketing mix over platforms that helps drive [pun intended] optimal business results – be it box office ticket sales or web site visits.A study from MAGNA Media and leading, national on-the-go video network GSTV (“The Power of Video Everywhere”) found that reaching consumers closer to the point of sale – that is, off their couch and out of thei…
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